According to Dave Meltzer in the latest Wrestling Observer Newsletter, Bray Wyatt is now WWE's top merchandise seller. We don't know who previously held the title but John Cena, CM Punk, and The New Day have all been big sellers in the past and The Fiend has more than likely beaten the latter to take this spot.
After teaming with Matt Hardy, Wyatt took some time off, got into the best shape of his career, and reinvented his character in a way that's really grabbed the attention of wrestling fans everywhere.
The fact merchandise for Wyatt is selling so well points to him being the most popular Superstar in WWE today and his push is unlikely to end anytime soon. He recently beat Seth Rollins to become the new Universal Champion and is currently feuding with Daniel Bryan as SmackDown's top star.
Tonight's episode of the blue brand's show will feature a new edition of the Firefly Fun House and the addition of a new character to that.