Rusev has been on a roll for a while now and it's fair to say that the vast majority of wrestling fans are baffled about a) why he's still a heel and b) why he isn't receiving a significant push. On the plus side, he has now been added to the United States Championship match at WrestleMania turning the Triple Threat bout featuring Bobby Roode, Jinder Mahal, and Randy Orton into a Fatal 4-Way.
So, what's the deal with Rusev going from being another face in the crowd in the Andre the Giant Memorial Battle Royal to being in a title match? Well, it all boils down to his massive merchandise sales!
"Rusev Day" has taken off in a big way over the past couple of months and WWE has even been selling calendars where every day is, well, Rusev Day! With any luck, this might mean the Bulgarian Brute will walk out of WrestleMania champion because you just know that the SmackDown Live crowd the next Tuesday will be hot as hell for him. Who are you guys rooting for in this match?