WWE really doesn't seem to be too bothered about keeping a lid on some major upcoming feuds or matches if the advertisers feel they need to promote the events, as we can see from the Golden 1 Center's Tweet below.
It looks like we will see Bray Wyatt in his Fiend persona challenge either Seth Rollins or Braun Strowman for the Universal Championship at the Hell in a Cell PPV on October 6.
The Beast Slayer and The Monster Among Men will do battle for the title at Clash of Champions in 2 weeks time, so if these plans hold we can probably expect The Fiend to be added to the feud soon after.
Do you think it's too soon for The Fiend to be inserted into the title picture? Sound off in the comments.