Roman Reigns' feud with cousin Jey Uso came to a head during last night's Hell in a Cell PPV when the two men squared off in an "I Quit!" match...inside a Hell in a Cell! It featured was a mostly dominant performance from The Big Dog, with Jey making short, sharp comebacks as he took the fight to the Universal Champion.
Things took a dark turn, however, when Reigns decided to throw the referee out of the ring when it looked like Jey had passed out (from having his head wedged between the steps and ring post, and taking multiple Drive Bys from Reigns).
This led to Jimmy making his way down to the ring - just as the champ was about to cave Jey's head in with those same ring steps - and saying, "It's Josh that’s laying here in the middle of this damn ring." A seemingly remorseful Reigns broke down in tears, but it was all a ruse, and he locked in the guillotine chokehold on Jimmy as Jey begged him to stop.
The only way to make that happen was for him to say "I Quit!" and with that, Reigns was officially made WWE's Tribal Chief. Adding to that was the fact he was met at the top of the stage by family members Afa and Sika, and it's clear now WWE is taking this transformation seriously.
What did you guys make of this match?