Despite rumors that Bray Wyatt was going to introduce a new character to his Firefly Fun House, the "new face" he teased was actually his own - or more accurately, The Fiend's.
This week on SmackDown, Wyatt debuted new version of the Universal Championship sporting The Fiend's mask. The belt was designed by the legendary Tom Savini, and it looks like it's going to be the title Wyatt's masked maniac persona sports while the "Mr. Rogers" side of his personality continues to carry the standard blue version.
It's a pretty cool looking title, but many fans were disappointed that we weren't introduced to Sister Abigail (there was speculation that it may even have been Liv Morgan) during the episode.