Rusev Mania appears to be running wild in the WWE Universe right now because it's being reported that he's currently among the top merchandise sellers in the company, joining the likes of John Cena and The New Day. That's pretty damn impressive considering the fact he's not being pushed right now but his star does seem to be on the rise as he'll battle Bobby Roode for the US title tonight.
The recently released "Rusev Day" calendars sold out considerably quicker than expected with the initial order of 2500 being snapped up by fans and WWE responding to that by ordering 5000 more.
His "Happy Rusev Day" t-shirt is selling well at WWE Live events too and it's actually the #2 seller on WWEShop.com right now behind only the first t-shirt for Ronda Rousey. Perhaps this will finally make WWE realise just how great a talent he is as we get closer to WrestleMania? Time will tell...