It's been revealed today that WWE and Qutoutiao have agreen on a multi-year content cooperation deal. That means weekly digital content, including news and highlights, will be released across the Chinese mobile content plaform and this helps WWE's presence in the country in a big way.
Apparently, the service attracts around 110 million users per month and it's a business that's rapidly expanding (that number has reportedly increased by 297% since 2018).
"The number of WWE fans in China are growing year by year," said the co-founder and COO of Qutoutiao, Sihui Chen. "In addition to audiences in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, there are hundreds of millions of people in second- and third-tier cities such as Shandong and Shaanxi who know of this top international wrestling brand."
"We feel honored to cooperate with WWE, and through this cooperation more than 300 million users will be able to watch its amazing video content through the Qutoutiao platform, making WWE accessible to many more people in the Chinese market," he concluded.
"Delivering our content to Qutoutiao’s key user base will be a major driving force for the continued development of the China market," said Jay Li, Vice President and General Manager in Greater China of WWE, who emphasized the role Qutoutiao will play for WWE’s growth across China. "It’s a win-win cooperation for both Qutoutiao and WWE."
In other words, WWE's global dominance looks set to continue!