Roman Reigns is the closest thing WWE has to a top star right now and while he's definitely cooled off since returning earlier this year, it seems like the company is keen to get fans rooting for him.
After all, he's currently embroiled in a feud with Shane McMahon and Elias, while his jump to RAW is what kicked off the new "Wild Card" rule. While he wasn't part of last night's SmackDown Live, WWE did air a tribute video following his entire career right from the early days of The Shield to his battle with cancer.
It's a good way of reminding fans why they should get behind The Big Dog but will it make any difference?
It's hard to say but Reigns has had quite a run and rumours continue swirling that he'll be the one who faces Goldberg in Saudi Arabia. We'll see!