WWE has announced today that they're teaming with Iconic Events Releasing to bring SummerSlam, WWE's biggest event of 2021, to movie theaters across the U.S. for the first time.
The event will air live on Saturday, August 21 at 8pm ET/ pm PT and will be one of the first sporting events held at full capacity at Allegiant Stadium, and the first time it will be held at an NFL venue.
"Iconic Events Releasing is proud to be in partnership with WWE to bring their incredible brand to movie theaters coast to coast," said Iconic CEO Steve Bunnell. "SummerSlam is a marquee event that demands to be seen on the big screen, with big sound, in an auditorium full of excited fans."
Iconic Events Releasing brings live and filmed entertainment of all types to movie theaters as special limited engagement events, so that fans can gather together to watch their favourites on the big screen.
This is definitely a cool idea, and one that theaters are likely to be glad of as they continue to recover from the COVID-19 pandemic. It will certainly be interesting seeing how well tickets sale because if WWE does well at the box office, you'd best believe they'll tout those numbers.
Here's hoping the feed isn't as problematic as it tends to be while watching on Peacock, eh?