RAW has spent the past 30 years on cable television, but that all changes in 2025 when WWE's flagship show heads to streaming as part of a 10-year deal with Netflix.
Talking on The Town with Matthew Belloni, WWE President Nick Khan - who has been widely praised for the changes he's made to the company in recent years - addressed WWE's $5 billion deal with the streamer (and why now was the right time for such a drastic shift).
"We felt it was a robust marketplace," Khan said of Netflix's decision to enter the live broadcasting market and WWE's expertise in that area making them a good fit for each other. "Once you're in the room, you have a chance to get people to do things they might not always do."
"Once we went in for that initial pitch meeting, it was clear there was a path here," Khan added, explaining that Netflix's ability to reach households across the globe without complicated media rights getting in the way was a big draw for WWE. "We didn't give up that much money. I thought Netflix did not play around in the best ways."
Overseas, Netflix won't just host RAW; it will also be the go-to destination for SmackDown, NXT, and PLEs.
Elsewhere in the interview, Khan talked about WWE's new parent company, Endeavor, and the fact both WWE and UFC now fall under the TKO Group Holdings banner.
So, what's with the lack of crossovers many fans expected would be a given?
"We're predetermined," Khan says. "We think our athletes are the best in the world and all of those great things. Those guys are fighting each other for their lives and their livelihood. It's a great sport and they've done a tremendous job."
"I think Mark Shapiro said at a conference a couple of years ago, UFC's the number four sport in the country. So we at WWE think that UFC has earned that status," he added. "People talk about it, it's pervasive, it's penetrated society. You might say to your kid I'm gonna tap out. Like, I'm done for the night. That's all UFC."
Instead of talent from the two different companies entering the ring or octagon, we're getting crossovers in terms of marketing and WWE and UFC events taking place across the same weekend in the same cities.
As always, make sure to let us know your thoughts on Khan's comments in the usual place.