North American Champion Keith Lee defeated Adam Cole to win the NXT Championship at The Great American Bash, becoming the first ever dual singles champion in black and gold brand history in the process.
A spoiler image leaked online last week which appeared to show Lee raising both titles after the pre-taped match, and while some insisted that two different endings were taped, The Limitless One winning was always the most likely outcome. Cole has had a record-breaking title reign and was the backbone of NXT for a very long time, but Lee has been steadily gaining in popularity and racking up huge wins on his journey to this historic match.
Cole did everything he could to keep his much larger opponent down, and succeeded in grounding him with leg strikes and numerous superkicks. Lee's power proved to be too much to handle, however, and even after Adam was able to hit two Last Shots and a Panama Sunrise, Keith still managed to land a Spirit Bomb/Big Bang Catastrophe combo to pick up the win.
After the bout, we got a shot of Karrion Kross and Scarlett watching from the skybox. It looks like the Duke of Doom will indeed be coming after Lee's championship(s).