Being a "Paul Heyman Guy" is beneficial to anyone who is lucky enough to work with Heyman in WWE, and he's currently helping Roman Reigns get over as the company's top heel. Serving as the Universal Champion's special counsel, he allows Reigns to speak for himself, but ensures The Big Dog generates serious heat with fans as well.
Of course, despite runs with the likes of The Big Show, CM Punk, and Cesaro in the past, Brock Lesnar is most closely associated with Heyman. As a result, fans were definitely surprised to see him paired up with Reigns, and it turns out that The Beast's advocate had some serious reservations himself.
"I cannot begin to convey how reluctant I was to ever do anything in this industry after the eight years, let alone the 18 years, that I put together with Brock Lesnar," Heyman told Sports Illustrated. "Look at our accomplishments: a 500-day run as champion, multiple world championships, the single biggest, most historic victory in sports entertainment history in the conquering of ‘The Streak.’ There was very little chance of me ever returning on-screen."
"For me to pursue, in front of the camera, life after Brock Lesnar, the only lure that could seduce me to even attempting such an impossible goal was to do it with someone that would live their life in the pursuit of achieving that impossibility, and that’s Roman Reigns," he continued. "And that’s why someone, that’s why anyone and that’s why everyone should watch Roman Reigns. Every micro-moment he’s in the frame, you are witnessing the pursuit of the all-time greatest career in the annals of sport, in the annals of entertainment and in the annals of sports entertainment."
It's unclear what the plan is for Lesnar in WWE moving forward, especially as we haven't seen him in a WWE ring since he lost to Drew McIntyre during last year's WrestleMania in the Performance Center.
If The Beast does come back...well, he might have something to say about his advocate serving as Reigns' special counsel.