Last year, AEW held its All In PPV in London, England at the iconic Wembley Stadium. While there have been a lot of conflicting reports about the true attendance figure, the company has claimed a total of 81,035 fans were in attendance for AEW's first UK show.
While those numbers are likely exaggerated, it was still an impressive achievement on AEW's part and Tony Khan wasted no time announcing that All In would return to the stadium in 2024.
However, with four months to go before All In takes place, only 41,000 tickets have sold. This would still make it one of the biggest-ever pro wrestling events to take place in the UK, but is indicative of AEW's recent struggles.
Interest in the product has diminished over the past year, particularly with WWE better now than it has been in several years (primarily because Vince McMahon is gone and Triple H is calling the shots).
AEW's reaction to that has been to create a set-up which will hold a maximum of 50,000 fans.
As a result, the company will not beat its previous attendance record and will likely need to consider a smaller building for a 2025 show. After all, there will come a point when it's no longer cost-effective to hire out a stadium of this size to fill only slightly more than half of it.
This is, however, good news for WWE. Wembley Stadium is arguably the only feasible location for a future UK-based WrestleMania, but there's no way they'll head there if AEW is filling the place once a year. Now, the Endeavor-owned company will be confident in topping that 81,035 number.
Last year's All In made history for AEW, but is largely remembered for what happened backstage. CM Punk and Jack Perry got into an altercation which led to the Second City Saint being fired. He's since returned to WWE and AEW's ratings have steadily declined.
WWE last held a stadium show in the UK in 2022 when it held Clash at the Castle in Cardiff, Wales. Money in the Bank took place in London's O2 Arena in 2023 and this year's Clash at the Castle will hail from the OVO Hydro in Glasgow, Scotland.