On Tuesday night, All Elite Wrestling found a clever way to air a commercial for their upcoming weekly show on TNT to DirecTV customers by buying advertising space directly through cable providers rather than the USA Network. Well, the same thing happned last night during NXT!
That was the premiere episode of the show on the network and, as you'll no doubt know, it will soon go head to head with AEW on Wednesday night.
As you can see below, Chris Jericho, Jon Moxley, and Cody Rhodes were the focal point of that commercial and it's clear that the wrestling war has already begun with AEW pulling moves like this. The question we're still left asking, though, is how WWE plans to respond to this move...