RAW is a long show which frequently overruns but there are an awful lot of commercials during those three hours. Well, NBCUniversal has announced a new advertising initiative which will start this fall that reduces the number of commercials shown during all programming, including that from WWE.
What it basically means is that the USA Network is cutting commercials in ad breaks by 20% and decreasing advertising time by 10% across networks for primetime programming. That will include a new sixty-second contextually-programmed "Prime Pod" in the first or last break of a show dedicated to up to two advertisers for stronger impact with viewers. So, what does this mean for WWE?
Well, it means that there will be more time for the running lengths of TV shows so while RAW and SmackDown will still be three hours and two hours long respectively, we'll get to see more of that which could lead to longer promos and lengthier matches. How do you guys feel about this news?