The Demon was used to great effect during Finn Balor's first NXT run, but it soon became apparent that while using that gimmick, he'd almost certainly never lose.
That trope carried over to the main roster, but WWE really dropped the ball on this monstrous persona on RAW and SmackDown, and it felt like a gimmick that was primarily used to sell merchandise. Since returning to NXT, Balor has focused more on being The Prince than The Demon, but does the demonic character have a future in the company?
"It was just kind of an evolution," Balor told Ryan Satin during a recent interview. "I’m not really sure if, looking back, that’s how I wanted it [The Demon] to be handled, if it got too far away from what it was, or if it made it better. I don’t really know. I think maybe in 10 years’ time we’ll look back and go, ‘We done it right,’ or, ‘We messed it up.’ I don’t know yet."
"There’s still some life left in The Demon character, for sure," he added. "Right now, I’m very happy being The Prince. I feel like, as I said before, this is the most like my true self in my WWE tenure, so I’m very happy."
Balor definitely doesn't seem willing to commit to anything here, but saving The Demon for only special occasions does make sense (it reached a point during his main roster run where fans couldn't understand why he wouldn't unleash that in big matches).
Would you like to see more of Balor's Demon in WWE?