According to the Wrestling Observer Newsletter, the advocate for Brock Lesnar has been sharing his advice and wisdom with RAW Women’s champion Ronda Rousey lately.
It was reported earlier this year that WWE officials were talking about putting Heyman with Rousey as a mouth piece, which clearly didn't happen. However, Heyman has been producing the RAW women's champ recently because she feels very comfortable working with him and Heyman is extremely knowledgeable about Ronda's career and character.
Heyman instructed Rousey to focus on key parts in her promo - the line about John Cena's bedroom, The Bella Twins leeching off Cena and Daniel Bryan - while also advising The Bellas on their key lines about how they were the real Superstars who started the women's revolution and the Divas Title record.
With The Bellas putting over Nikki's Divas Title record, the idea was that fans consider the Divas era to be a negative point in time for the women of WWE, and The Bellas would be pushing the era like it was a good thing.