Since making his AEW debut at All Out, Adam Cole has definitely been booked as a top star in the company. Aligning himself with Kenny Omega and The Young Bucks, he's suffered more losses than the likes of CM Punk and Bryan Danielson, and some fans have been critical of the way Cole has been booked.
When one fan brought up the fact that those saying the former NXT Superstar has regressed in AEW would likely have defended any poor booking he'd have suffered on WWE's main roster, AEW President Tony Khan responded.
"It’s false equivalence, Will. They try to move the line with ridiculous points aiming to dispute the credibility of something credible. Adam Cole is over af, he’s pushed & has many more young fans watching him than he did on Tuesdays. Would we argue if they said water wasn’t wet?"
Had Cole stayed in WWE, it's been reported that the plan was to cut his hair and make him Keith Lee's manager (meaning he wouldn't have been wrestling on RAW or SmackDown).
In AEW, it appears the stage is being set for problems in The Elite and possibly some sort of Undisputed Era reunion. It's obvious that when Cole does turn babyface he'll be a huge star, and AEW's slowburn approach to storytelling has proved to be a hit with fans thus far (just look at Hangman Adam Page).
Check out Khan's comments in full below: